At a glance:
|For:||Large screen with 3:2 ratio for document work. Well made. Good keyboard. Excellent trackpad.|
|Against:||Lack of ports, AMD Ryzen processor not up to serious media editing.|
|Maybe:||OK battery life, lack of ports and general minimalism could go either way.|
|Verdict:||Great for writers, lawyers and other people who work with documents.|
|Price:||Official Microsoft price is NZ$3100, but shop around, retailers have better deals.|
Microsoft offers a range of Surface Laptop 3 variants. Prices start at NZ$1900. This review looks at the NZ$3100 model. It sports a 15-inch screen and, in a brave move, AMD’s Ryzen5 processor. It also has 256 GB of storage and 16 GB of ram.
Although bigger screens add to laptop prices, NZ$3100 is a little more than you might expect to shell out for that combination of processor, storage and ram.
You may not have to pay that much. Microsoft’s online store asks NZ$3100, but if you shop around, you’ll find retailers offer the same hardware for up to $300 less. At least they did at the time of writing.
For the same money you could buy a 13-inch Apple MacBook Pro or an HP Spectre x360. The other PC makers all have models that offer a little more power for the price. Keep this in mind as you read on.
AMD or Intel inside?
Microsoft doesn’t appear to sell a 15-inch model with an Intel processor in New Zealand1. You can purchase a model with a 13.5 screen and an Intel i7 processor that cost about $100 less. That may be a better choice for some readers.
From the moment you open the box, the Surface Laptop 3 looks impressive. It has a matt black, all-aluminium case. There is none of the fabric coating found on other Surface Laptop models. It looks and feels like Microsoft made it for serious work. Up to a point it fits the bill.
The 15-inch screen gives you much more working real estate than a 13-inch screen. There’s enough to put two documents side-by-side without compromise. Microsoft has opted for a 3:2 screen ratio which is more business-like.
It works better with text documents and web pages than watching wide-screen video.
The trackpad works well enough. It sits at the centre of what feels like acres of room. At a guess Microsoft dropped a 13-inch laptop’s keyboard into the 15-inch model’s shell. This is an unusual design choice.
Despite this, the trackpad is one of the best I’ve seen outside of Apple hardware. It works well and it a pleasure to use. In my experience this can be weakness with Windows laptops.
It has one of the better laptop keyboards. There’s plenty of travel for more demanding touch-typists. The keys are nicely pitched an it is comfortable. It could be a fraction crisper in its action, but that’s quibbling.
Microsoft has failed to use the extra space around the keyboard on the 15-inch model in any way. Other laptop makers often use this extra real estate to provide bigger speakers. That often means better sounding speakers.
It’s a missed opportunity. The sound from the speakers is more than adequate for work purposes, but disappointing for music. This ‘good for everyday work, not great for entertainment’ is that theme that continues again and again with this computer.
Microsoft has also been stingy about the ports on the Surface Laptop. Sure, Apple has shown that you can build popular laptops with few ports. Here there is Microsoft’s proprietary charging port, one USB-C and one USB-A. Welcome to the world of dongles.
Generally, larger laptop screens mean more grunt under the hood. Gaming laptops have big screens and powerful graphics processors. So do large screen models from brands like Dell or Apple. They aim at creative professionals. Microsoft has not gone down any of those paths.
The Surface Laptop 3 charges faster than most laptops. If the machine is running low, say between 10 and 20 percent battery left, it takes a little over an hour to get back to full charge.
This is wonderful news if, say, you might work late into the evening, then get up next morning and realise there is not enough power for a day on the move. Plug it in, wander off for a shower, breakfast and a cup of tea or coffee, by the time you are dressed and ready to go the computer will have a full charge or be close to it.
The proprietary charging plug for the Surface Laptop 3 is a reminder of the old-style Apple Magsafe. It’s a similar shape and magnetic. Like Magsafe, it attaches to the laptop body loosely so that should you trip over the power cable, it detaches instead of sending your laptop flying across the room.
What Microsoft designers give with the charging plug, they also take away. The magnetic plug is difficult to attach to the laptop in the first place. You can’t simply connect it while the laptop is sitting on a flat surface, you have to lift and turn the laptop first. It’s far from a deal breaker, but is strange given the computer is otherwise so well thought out from a usability point of view.
One last power supply observation. Microsoft includes an old-style USB port on the power brick, so you could charge, say, your phone or wireless headphone without hunting for another power socket.
Solid, not stellar performance
The Surface Laptop 3 is solid performer for everyday work: writing, researching, some basic web design. It is unlikely the Ryzen 5 processor is enough for people who work with large spreadsheets or databases. And you can forget about compiling code without wandering off for a tea break.
This specification is not necessarily a bad thing, many laptops have more power than necessary for the work thrown at them. There are people like writers and journalist who wold enjoy being able to see more on screen but don’t need a stonking CPU to power through numbers.
If it is a little underpowered, the Ryzen chip has its good side: it offers great battery life. Microsoft claims 11.5 hours. In testing that seemed ambitious. I saw nothing like that. Yet there is enough to cruise through an eight-hour working day without looking for a socket and a little more in the tank if you’re asked to stay behind for a wee while.
It is a great work laptop for people who need a larger screen.
Yet there is also the dawning realisation that the big screen is all you get with the 15-inch Ryzen 5 Surface Laptop 3. It might help to think of it as a physically pumped-up version of a smaller computer with a bigger screen. That makes it good for personal productivity, not so good for games or media production.
- There are overseas 15-inch models with Intel CPUs, but Microsoft’s web site forces local users to the NZ range and prices. ↩︎
Why is the Surface 3 laptop so expensive?
After this story was posted Mike Riversdale said he had a problem with the price of the Microsoft Surface Laptop 3. He responds on Twitter:
“Official Microsoft price is NZ$3100, but shop around, retailers have better deals.”
That is a disgusting price.
Especially for a laptop that is, “Great for writers, lawyers and other people who work with documents.” https://t.co/rbUp32ebvl
— Mike Riversdale (@MiramarMike) February 7, 2020
Actually, @billbennettnz, that price seems stratospheric, you sure it’s not a typo?
— Mike Riversdale (@MiramarMike) February 7, 2020
Wow! I’m, wow! That’s so far out of what I expect anyone to pay for any computer, it’s astounding.
My brand new machine cost $1,700 (incl p&p) and even that was top end stuff (early birthday present to myself) that I um’ed and ah’ed about for a few weeks.
I’m just blown away
— Mike Riversdale (@MiramarMike) February 8, 2020
He has a point. The Surface Laptop 3 is more than expensive than similar laptops by a considerable margin. Even if you shop around, it is $1000 or so more expensive than similar laptops. That makes it at least 50 per cent more than the price of a 15-inch Windows laptop from HP, Dell or Lenovo. It is a whopping 80 per cent more than Riversdale’s fancy new birthday laptop.
Microsoft positions its Surface Laptops as premium models. It would be fair to say the build is top notch. The case is nicer than you’ll find on most commodity laptops. The keyboard is the best in any laptop. The screen ratio is more suited to writing than displays on consumer laptops optimised for video.
All these things are nice. For many people who spend all day writing a first class keyboard is a must. It is well worth paying a few extra dollars for more comfortable, more productive typing.
Yet it’s still a struggle to justify a 50 or 80 per cent premium.
And anyway, Microsoft does not sell its Surface Laptop 3 on these features. At the time of writing the marketing copy on Microsoft’s website makes that clear. It starts: “Make a powerful statement and get improved speed, performance, and all-day battery life”.
The $3100 review model might have improved speed compared with a second generation Surface Laptop. Yet it is no faster than those $1700 rival Windows laptops. We can concede the battery life is good, but not a lot better than those competing machines.
If the tangible aspects can’t justify the higher price, does it come down to less tangible things?
And that’s where Microsoft’s price becomes more of a puzzle.
Apple can and does charge more for MacBooks than most Windows computer makers can get away with. There are people who are happy to pay more for Apple’s software and ecosystem. The fact you can handoff between phone, iPad and MacBook is worth paying a little extra for.
Some people swear there are productivity benefits from using a Mac. You don’t have to agree with this opinion. That’s not important. What is important is that many computer buyers believe they get better productivity from a Mac.
Microsoft cannot make a similar claim. The version of Windows 10 on the Surface Laptop 3 is near identical to that on rival Windows laptops. There is no premium in the software. Unless you count the fact that Microsoft doesn’t load up its laptops with bloatware.
Microsoft Surface Laptop brand
Which only leaves another reason Microsoft thinks it can charge a premium; that the brand is more valuable. It can’t be that Microsoft computers are more reliable than competing devices. In 2017 the US Consumer Reports said that it would no longer recommend Microsoft’s Surface laptops and tablets because of “poor predicted reliability” compared to other brands.
That’s damning. Microsoft says it has fixed the problems. It may have done. But any laptop buyer with a memory or access to Google will doubt it is worth paying a quality premium.
It’s not going to cut much ice with buyers, yet scale is one reason Microsoft hardware is expensive. The company does not rate among the top five PC makers. HP, Dell, Lenovo, Apple and Acer account for 80 percent of personal computer sales. Acer is the smallest of the top 5 with a six percent share of the market. It’s no secret Acer is struggling.
The Surface range is a US$2 billion business for Microsoft. That puts it in the region of a little over one percent of the company. It’s healthy, but not essential to Microsoft’s future.
It’s not about you, it’s not about the laptop
So what is going on with Surface? Before Microsoft entered the market, the Windows laptop scene was in bad shape. There was as race to the bottom between computer makers. They still make tiny margins selling hardware, in some cases unsustainable margins.
Microsoft introduced the Surface to inject quality and excitement back into the market.
At the time Apple was almost the entire premium end of the PC market. That’s not something Microsoft could sit by and watch. Over time that would erode the Windows brand and create all sorts of tensions. There was no way Microsoft would leave the high ground to Apple.
You can see from the numbers and the market share, Microsoft is not serious about winning the bulk of hardware customers. It doesn’t need to do that. It needs to establish a premium Windows computer brand that shines out as an alternative to Apple.
A high price is part of that strategy. High prices can be as much a marketing strategy as low, low prices. It also means Microsoft makes a tidy sum from the exercise.
If you, like Mike Riversdale, think the Surface Laptop 3 costs too much at NZ$3100, that’s fine. Shop elsewhere. It’s not for you. It is a message from Microsoft to let you know there is more to the PC business than getting a bargain