Karen Fratti thinks publishers need to stop using the word ‘paywall’ to describe ways online sites charge readers. She prefers we talk about subscriptions.
let’s stop talking about putting up walls to keep people out. The paywall has only led to griping from consumers who’ve reached their monthly article limit, and #0088cc; text-decoration: none; margin: 0; padding: 0; border: 0; outline-width: 0; vertical-align: baseline; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; line-height: 22px;" href="http://www.businessinsider.com/how-to-get-around-paywalls-2011-3?op=1" target="_blank" rel="noopener noreferrer">unique ways to get around them. We’re wordsmiths, we know words matter, and ‘paywall’ is another relic of the old media-new media debate. Knock it off.
I agree with Fratti on this, rightly or wrongly paywall makes me think of the watch towers and armed guard that patrolled central Berlin during the Cold War. The paywall is the new media’s equivalent of Cold War thinking.