IDC Research’s latest smartphone market share figures (Story now offline) make interesting reading. Android and Windows Phone are all up. While iOS, Blackberry and the rats and mice are down.
Android continues to dominate with an 81 percent share of new phone shipments. The OS is on four out of five smartphones sold. However IDC points out with the exception of Samsung, few of the Android brands manage to register meaningful marketshare – most account for less than one percent of all phone sales.
Apple’s iOS saw market share drop despite a sizable increase in the number of phones sold. IDC says this may reverse now the 5S and 5C models are on sale – the data is for the period before Apple announced the new models.
Perhaps the most interesting figure is the rise of Windows Phone, while still relatively small, it seems Microsoft and Nokia are finally getting traction.
Top four operating systems Q3 2013
3Q13 Shipment Volumes
3Q13 Market Share
3Q12 Shipment Volumes
3Q12 Market Share
Year on year change